Amina GCSE Media

  1. What is the preferred reading of a media text? A preferred reading is when the audience understands and agrees with the message that the producer wants them to receive. They accept the intended meaning of the media text. 2. What is the oppositional reading of a media text? An oppositional reading is when the audience disagrees with the message the producer is trying to communicate. They reject the intended meaning and create their own interpretation. 3. How does the Adolescence clip position the audience to respond to the teenage character? The clip positions the audience to feel concerned and uncomfortable about the teenage character. His aggressive behaviour and the way he speaks make him seem threatening and difficult to understand. This encourages the audience to view him negatively. 4. Why might young people reject this reading and construct an oppositional reading of the trailer? Young people might reject this reading because they feel the clip gives teenagers a negative...

  Demographics and Psychographics 1) How do media companies classify potential audiences for their products? Media companies use demographics to classify their target audience. They look at people's age, gender, education, social class, race, ethnicity, job and area. This helps companies understand who is most likely to buy or watch their products and how much to sell to a specific place. 2) What are the seven different psychographic groups that Young and Rubicam use? The seven psychographic groups are: Mainstreamers Aspirers Succeeders Reformers Explorers Strugglers Resigned 3) What psychographic group or groups do YOU belong in? I think I belong to the Aspirers and Mainstreamers groups. This is because I come from a fairly wealthy background and enjoy having nice things, following trends and buying popular brands. However, I am still young, so I also enjoy spending time with friends, keeping up with what's popular and enjoying entertai...