THE ODYSSEY LANGUAGE - The title “THE ODYSSEY” is in large, bold, gold typography, making it the most noticeable text and the gold colour suggests importance, power and mythology , fitting the action and medieval theme. - The tagline “DEFY THE GODS” creates a sense of challenge, daring and adventure . -The phrase “A FILM BY CHRISTOPHER NOLAN” uses the director’s name as a selling point, suggesting the director has a recognisable identity. The actor names showcased at the top, such as Matt Damon, Tom Holland, Zendaya and Anne Hathaway , use celebrity appeal to attract audiences that like these actors as they all popular actors with huge fan bases. INSTITUTION - The poster is promoting a Hollywood blockbuster , with a large production scale, a famous director and cast. -Christopher Nolan is prominently mentioned, using his established reputation as part of the marketi...