Posts

RECEPTION THEORY

  1. What is the preferred reading of a media text? A preferred reading is when the audience understands and agrees with the message that the producer wants them to receive. They accept the intended meaning of the media text. 2. What is the oppositional reading of a media text? An oppositional reading is when the audience disagrees with the message the producer is trying to communicate. They reject the intended meaning and create their own interpretation. 3. How does the Adolescence clip position the audience to respond to the teenage character? The clip positions the audience to feel concerned and uncomfortable about the teenage character. His aggressive behaviour and the way he speaks make him seem threatening and difficult to understand. This encourages the audience to view him negatively. 4. Why might young people reject this reading and construct an oppositional reading of the trailer? Young people might reject this reading because they feel the clip gives teenagers a negative...
Post a Comment
Read more

Demographics and Psychographics

  Demographics and Psychographics 1) How do media companies classify potential audiences for their products? Media companies use demographics to classify their target audience. They look at people's age, gender, education, social class, race, ethnicity, job and area. This helps companies understand who is most likely to buy or watch their products and how much to sell to a specific place. 2) What are the seven different psychographic groups that Young and Rubicam use? The seven psychographic groups are: Mainstreamers Aspirers Succeeders Reformers Explorers Strugglers Resigned 3) What psychographic group or groups do YOU belong in? I think I belong to the Aspirers and Mainstreamers groups. This is because I come from a fairly wealthy background and enjoy having nice things, following trends and buying popular brands. However, I am still young, so I also enjoy spending time with friends, keeping up with what's popular and enjoying entertai...
Post a Comment
Read more

Blog feedback and Learner Response

Blog feedback and Learner Response WWW: A promising start to Media Studies – well done for completing all your blog work! Your film poster analysis is the most detailed using media terminology and considering some key concepts. You also seem very constructively reflective, especially about the challenges of Photoshop.  EBI: Ensure that you complete all blog work is completed to a high standard and complete any extension work if you would like to achieve a top grade in the subject. Make sure you use formal standard English in your writing, not words like ‘stuff’ or made up words – look up words in a thesaurus to choose more sophisticated words. LR: Create a new blogpost on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blogpost then complete the LR tasks/questions below. Reflect on your first month of Media. What do you feel is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do ...
Post a Comment
Read more

Mise-en-scene: Stranger Things analysis

Image
  Choose THREE aspects of mise-en-scene (e.g. costume, lighting and setting) and write a short paragraph for each about the denotation and connotation and what is communicated to the audience from the stranger things trailer. FIRST SCENE- the man in the lab coat running down the corridor. Costume: The character at the start is wearing a white lab coat. This suggests to the audience that he is a doctor and has some sort of authority  Lighting: The lights of the hallway were dark and flashing. This suggests to the audience that there is some sort of danger and eerie-ness to what the character in running to or from. Setting: The setting is in a underground lab. 
Post a Comment
Read more

Camerawork blog tasks

  Task 1: Three camera shots 1. Close-up — (Martha) The close-up focuses on Martha’s facial expression, allowing the audience to see her concern and tension. You can also see how nervous she looks. Her wide eyes create a sense of urgency, making the audience feel involved in the scene. 2. Close-up —  (older woman) The close-up draws attention to the woman’s serious expression and wide eyes, creating suspense. The shadows across her face make her appear mysterious and encourage the audience to question what she knows. 3. Long shot — (man in the control room) The long shot shows...
Post a Comment
Read more

Introduction to Photoshop - Parrot

Image
  Photoshop - parrot I used a fresh and vibrant colour palette. I chose this colour palette because  parrots are fun and colourful. The hardest thing about creating this was  exporting it as a PNG because I couldn't understand how to do it.
Post a Comment
Read more

Denotation and connotation

water-aid advert   point - you can see at young man form a poor background that is campaigning for water that says dig toilets or grave  evidence - we can tell he is poor because he is wearing scruffy clothes and he has a sad expression on him face. terminology - the word graves could show death. analysis - this could show that because they don't provide fresh water causing many people to die 
Post a Comment
Read more